corporate events: maximum impact

We have seen enough to know that, while this may be a long read, it is an incredibly important read. You are risking TOO much when a vendor does not bring the skills necessary to make your event matter.

Whatever the occasion may be for a corporate event, there is always a desired outcome. Choosing the right vendors that will maximize impact is arguably the most important aspect of the event.

A lot of time and money are put into these events. In choosing vendors based on lowest price, businesses often LOSE MONEY, MISS OUT ON GAINING MARKET SHARE, AND HAVE THE OPPOSITE IMPACT INTENDED!

Let’s take a look at the types of corporate events held, the event goals and the long-term outcomes intended. The Dreyson expertly curates and executes these events to ensure they don’t pass by as FREE PARTIES EASILY FORGOTTEN WITH NO ROI.

TYPES OF EVENTS:

Networking Events

   - Event Goal: Build relationships and facilitate connections among professionals, clients, and stakeholders that lead to partnerships, collaborations, and business opportunities.

   - Desired Long-term Outcome: Stronger community, impact to other businesses, these same opportunities for your business, and a feeling of loyalty that ultimately leads to a strong connection to your company brand.

Sales Meetings/Rallies:

• Event Goal: Discreetly hold sales teams accountable, enhance the morale specifically within the sales team, build healthy, friendly competition, update on new products and services, brainstorm on what’s working and what’s not working. Let’s be honest. As a lifelong salesperson, one goal of a sales meeting is to give the sales team a balanced sense of importance and acknowledgement that drives every sales person we’ve ever met.

• Desired Long-term Outcome: Sales teams exceed goals, a “fire” lit within each sales team member, new ideas and motivation, a renewed sales culture that keeps an increased ROI going until the next sales team meeting. (There is some science behind how often these need to happen, so that each meeting builds on the momentum of the last, as opposed to having to pick the team back up again and then get back to where they were at the last meeting. It works like compound interest, in my experience.)

Investor Relations Events:

    - Event Goal: To update investors on company performance and future plans, show appreciation, and maybe there’s a little bit of showing off here.

    - Desired Long-term Outcome: Strengthened investor confidence, potential for increased investment, and improved market perception.

Product/Brand Launches:

   - Event Goal: To introduce new  brands, products or services to the market. Generate excitement and awareness, driving initial sales, receive valuable feedback.

   - Desired Long-term Outcome: Create connection and memories associated with your brand/product, ensuring prospects/clients think of you first without relying on marketing being in their face.

Conferences & Trade Shows:

   - Event Goal: To share knowledge, insights, and trends within an industry.

   - Desired Long-term Outcome: Positioning the company as a thought leader, expanding brand visibility, and attract potential clients.

Employee Training & Development:

   - Event Goal: To enhance skills and knowledge among employees.

   - Desired Long-term Outcome: Improved employee morale and performance, increased productivity, and higher job satisfaction. Leads to higher retention and draws in more qualified candidates for open roles. Not only keeps the culture you’ve worked hard to build in check, but builds on it for a culture that others would be envious of.

Team Building Activities:

   - Event Goal: To strengthen relationships among team members.

   - Desired Long-term Outcome: Remove the “silos” between departments. Enhanced collaboration, improved morale, and a stronger company culture. Greater communication and understanding.

Corporate Retreats:

   - Event Goal: To provide a break from the usual work environment for strategic planning, often combined with relaxation to add to the success of.

   - Desired Long-Term Outcome: Renewed focus and motivation, clearer strategic direction, enhanced company cohesion.

Community Engagement Events:

   - Event Goal: To build relationships with the local community and enhance corporate social responsibility.

   - Desired Long-termOutcome: Positive brand image, stronger community ties, customer loyalty, social proof.

Recognition and Awards Ceremonies:

   - Event Goal: To acknowledge and celebrate employee achievements and milestones.

   - Desired Long-term Outcome: Increased employee motivation, retention, and a culture of appreciation; all leading to lasting ROI.

While we look forward to sharing our next blog on how vendors can make or break an event, feel free to reach out with any questions, or to book us for your next event! Don’t wait…..we are now booking as far as June 2026!